One Paragraph Solutions

Ever felt sooooooooo -overwhelmed with your business, you neglected to write and post on your blog?

I know the feeling! While I’ve been ghost writing for everybody else’s websites, I’ve been neglecting my own. And for those of you like me, who are too busy, here are some helpful hints for getting your Continue Reading [...]

April 3rd, 2013 | Category: Uncategorized | Leave a comment

B.I.N.G.O., B.I.N.G.O., B.I.N.G.O., and Bingo Is Success's Name, Oh!

Familiarity Is Key to Much of Your Marketing Strategy

If you grew up in a certain era there are things that you can never forget: how to spell Oscar Meyer’s primary lunch meat, how many potato chips you have to eat from Lay’s,  and Ford’s #1 job.  They are stuck in your mind Continue Reading [...]

July 22nd, 2012 | Tags: , , , | Category: Audience First, Market Message, Uncategorized | 3 comments

Branding Is NOT a Smoke Screen for ROI

Usually in marketing and branding ROI stands for‘Return on Investments,’ but in On-line Branding, ROI stands for “Relevance,” “Options,” and “Incentives”

 

Relevance– Any target audience has choices; make sure you create stories with content that pertains to your audience’s deepest felt needs and preferences, and you will be relevant. Continue Reading [...]

June 27th, 2012 | Category: Audience First, Market Message, Re-Branding, Storytelling, Uncategorized | 15 comments
 
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