Hairpins, Peanut Butter, and Spaghetti Sauce: Cure for Un-Stuck Re-Branding

When I see several incongruent ideas that come together and teach the same lesson, I don’t think of it as coincidence. As one of my favorite inspirational speakers Les Brown says, “Coincidence is God’s way of remaining anonymous.”

Today, two gastronomical incongruities reminded me that MOVEMENT is the cure for STUCK!

When you Re-Brand the momentum Continue Reading [...]

In Life and Marketing, Courage Is a Choice

Marketing Messages Must Have High Standards To Lead Your Company to High Places

What is my faith in the future? Walter Blanchard asks in his blog on www.AllCapCorp.com. And what applies for Alliances Capital Corporation, applies equally well in in marketing messages. My comment on Blanchard’s article applies here: “Courage is Continue Reading [...]

Plans for Affiliations

Not Every Affiliate Is Right for Your Web Site

Relationships matter! Affiliates on your web site say something  about your company and your brand.

Both by association and by disassociation. Just because you found a high-paying PPC [pay-per-click] affiliate, which you think your viewers will click, it does not mean you should add them. Continue Reading [...]

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